Taco Bell
is selling holiday gifts including onesies inspired by its hot
sauce packets ($78) and chain-themed ugly sweaters ($59) made in
collaboration with online retailer Tipsy Elves.
Number of the Week
1 billion: How many consumer profiles Procter & Gamble Co.
has in its data management platforms worldwide, Chief Brand Officer
Marc Pritchard said earlier this month at the company's Investor
Day. It represents 13 percent of the world's 7.7 billion people and
is well ahead of U.S.-focused rival Clorox Co.'s goal of hitting
100 million people in its database. (The U.S. has about 325 million
people and 126 million households.)
Tweet of the week
Either someone fell asleep on the keyboard or this is some kinda
cryptic marketing message …
Comings and goings
Miki King has been promoted as the Washington Post's first-ever
CMO and will directly report to publisher and CEO Fred Ryan. She
was previously VP of digital marketing at the Post, where she
significantly grew the storied publication's subscriber base. A
memo sent to Post staff Tuesday says the company will consolidate
much of its marketing efforts, with King at the helm. New national
marketing campaigns are likely also underway, but further details
weren't available.
Saucony has a new chief marketing officer in Don Lane, who
joined the Wolverine Worldwide-owned sportswear brand earlier this
week. Lane was formerly senior VP of brand and creative at
Boston-based DraftKings. He's tasked with furthering Saucony's
direct-to-consumer and branding initiatives on a global level.
Intuit also has a new head of marketing. Lara Balazs, a veteran
marketer who worked at Visa before a recent stint leading marketing
strategy and operations for Amazon's worldwide Prime membership
program, just joined as chief marketing officer.
Quotient Technology, which owns such packaged-goods-focused
media and promotional marketing properties as Coupons.com and
influencer-marketing network Ahalogy, has added former Procter
& Gamble Co. Chairman-CEO Bob McDonald to its board. McDonald,
who also headed the Veterans Administration during the home stretch
of the Obama administration, also serves on the board of
RallyPoint, an online network for veterans and active military
personnel; plastics producer Audia Group; the Institute for
Veterans and Military Families and the Partnership for Public
Service.
Contributing: Adrianne Pasquarelli, Jessica Wohl, E.J.
Schultz, Jack Neff, George Slefo