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How Do You Explain the Value of SEO? — Whiteboard Friday
Bethan Vincent

How Do You Explain the Value of SEO? — Whiteboard Friday

Most SEOs can say they’ve struggled to explain the value of their work at one time or another. Explore tactics to navigate the challenges of communicating the value of SEO to stakeholders in this episode of Whiteboard Friday. Join Bethan as they talk about how to align SEO metrics with business goals and navigate tough ROI conversations with confidence.

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What is Index Bloat? — Whiteboard Friday
Tom Capper

What is Index Bloat? — Whiteboard Friday

Deep dive into index bloat - a critical SEO challenge affecting medium to large websites. Learn how to identify URLs consuming your index quota without delivering traffic, understand the difference between crawl budget and index bloat, and discover practical solutions for cleanup. This Whiteboard Friday video helps you assess your site's index health and implement effective remediation steps, from content consolidation to proper URL handling.